About

embraces love & giving by creating meaningful gifts that help friends & family celebrate one another.

Each piece we make is thoughtfully handcrafted and made to be personalized, letting you infuse it with the same love and care that we put into it. We believe every person is a gift. Every person has something unique to give. Our collection of colorful bracelets, rings, necklaces and charms reflects the beautiful tapestry of all the cultures, beliefs and backgrounds that bring us together. Like the bonds and friendships that inspire us, YAYA is vibrant and full of life. Our greatest pleasure is helping customers find the perfect piece so it speaks volumes from the heart.

Nice to Meet YA

YAYA is a family-run, Israeli-based jewelry brand launched in 2015 by Yael Yanay and Alon Abadi. The husband and wife team dreamed of a life that encompassed their love for each other, their family, and the world all around them. After taking six months away from the hustle of everyday life to travel the globe with their four sons, Yael and Alon found they craved a new lifestyle—one in pursuit of true fulfillment.

YAYA is the epitome of Yael and Alon's combined passion for people, design, and balance. From their backyard studio in Tel Aviv, they spend their days dedicated to this calling: Yael brings YAYA's designs to life and Alon brings the journey of giving to all who love to give.